Ambit Energy has made a name for itself with its’ clear goals, strategic business modal and despite bad press. Doing all this despite low natural gas prices and a bad economy.

Goals and History

Chris Chambless, John Burke and Jere Thompson started Ambit Energy in 2006. Their goal was to reach $1 billion in profits.

If history shows us anything about Multi Level Marketing (MLM) it’s how short the companies’ life span is. Most MLMs tend to grow fast then slow down to the point of death.

This is not the case for Ambit Energy which has just reached over 1.1 million customers. Only nine energy companies can claim they have over a million customers.

The company started in the most competitive of the deregulated markets: Texas. Ambit Energy quickly expanded to nine other deregulated states including Pennsylvania and Washington D.C.

Business Model

Ambit does not fit the mold of most MLMs which promote signing up representatives to sell their services/products. Ambit operates as any other electric company selling electricity in deregulated markets.

The MLM side Ambit, of course, is still pushed on people just like other MLMs. The difference is consumers don’t have to go through a representative to buy electricity.

Like many MLMs feelings get hurt when family members don’t sign up beneath them as representatives. The cool thing is people don’t have to be a representative to help family out. All they need to do is sign up with one of Ambit’s plans with their family member.

Bad Press

Ambit’s web presences has always been strong but back in 2007 consumers cried scam. Consumers had signed up with a variable rate plan and were confused when their bill went up. even wrote its own article telling consumers Ambit is not a scam.

Ambit has overcome bad press and an assumed negative business modal and still is growing. The projected profits for 2013 are north of 1.2 billion exceeding the company’s original goal.

Luke Johnson

Luke Johnson has been writing about deregulated energy markets since early 2010. His knowledge has helped consumers lower their electricity cost. Connect with Luke on Google+.

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