Cost is always the first thing to look at. A roof top solar panel costs north of $900 and will only cut about $5 dollars off the electric bill. The cost still does not outweigh the benefits for most people.
A little perspective
Texas per household is way behind on integrating to solar compared to other states. Arizona, for example, uses 30% more solar energy than Texas per household.
One of the biggest barriers for solar in Texas is its culture. People are not quick to adapt to new technologies. The reason I hear for this is not what most people would think. Texans want to use solar but are waiting until prices drop which is contrary to Texans are just slow and don’t understand the benefits.
TXU Energy and many other providers have tried to lower costs to consumers for solar by providing rebates. The main focus is in heavy populated areas like Houston and Dallas but the people who would benefit the most are the ranchers who are outside city limits.
So is solar dying?
No. Just like all markets there are the laws of supply and demand. Right now the demand in Texas for solar is really low. With an increase in supply, and low demand, prices should drop. It is nice to see people taking control of their electric bill at high prices and soon more will join.